The rise of Macfrut in Rimini

The Italian trade fair continues to grow at its new location. The final figures for the event confirm this. Its internationalisation process continues to increase for some Italian companies with wide-reaching export experience. From the ICE (Agency for the promotion of Italian Products), particular emphasis has been placed on the arrival of Chinese buyers. Additionally, the trade fair’s management, led by Renzo Piraccini, started up the first edition of the Tropical Fruit Congress, which included top celebrities for this produce category.

Important decision-makers from the European distribution chains such as Rewe, Edeka, Spar, JeronimoMartins, Biedronka and Carrefour also attended.

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