Wider production window

Coáguilas will lengthen the watermelon harvest by one month. “It is interesting for us to reach the end of the campaign. Our aim is to reach the first or second week of September, when, in the region, the crop normally ends in the middle of August,” Jorge de la Cruz, sales manager from the company comments. The weather conditions in the region allow this and the profitability of this produce is one of the greatest incentives, therefore, if everything goes to plan, in this campaign they plan to reach 14 million kilos. The seedless white watermelon represents the main volume; they also have Premium for pollinating and seedless black, covering a wide range of sizes: from mini (5-9 pieces) for export, to the largest, of up to 16 kg (calibre 1) for the national market. In Spain, the implantation of smaller watermelons is still difficult, because “there is the mistaken idea that they are unfinished watermelons”.

This year, as a new development, in its summer fruit range, they will have yellow melons in June and July. “We are going to produce 1 million kilos to see how they adapt to the region and test out the customer response.”

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