The company from Valencia, which is about to celebrate its first century, has quality printed in its DNA as its sign of distinction.
With good reason, Frutas Bollo is the highest-valued company, and recognised as a supplier of top-range melons. For the third year running, it has won the Flavour of the Year award.
“Consumers who buy a Bollo melon are acquiring a fully-guaranteed product. It is a melon that is good every day. We don’t merely want to sell melons, rather we want to use them to offer our history, the way we are and place value on people, both consumers and other producers”, José Vercher, the company’s general manager, explains.
In recent years, a trend has been appearing regarding the loss of melon consumers in favour of watermelons. José Vercher is categorical on this point and affirms that “medium-range or standard melons have been damaged by watermelons, as in general they offer a greater guarantee of flavour.” However, this is not the segment where ‘Bollo’s produce’ may be found: “This does not happen with high range or black label melons, which are the fruit we work with and the segment where we have always been.”
The winter melon has become one of the company’s important keystones, with an annual growth of 7% in this line. The counterseason campaign is sustained by the company’s 6000 hectares in Brazil, of which 2000 are in production. The season is complemented with the Senegalese production.
The company from Benifairó de la Valldigna was established in the citrus fruit sector, later adding melons and watermelons. Today, there is no fruit that can stand against it, because the company has a complete range of products under its umbrella, spanning from stone fruit to avocados, and also including strawberries or persimmons.
Always at the forefront in innovation, the company from Valencia is working alongside different seed companies to carry out research processes, the result of which will be some exclusive Piel de Sapo melons from Murcia and the earliest harvests from Castilla-La Mancha.
The avocado challenge
One of the most recent and most comprehensive projects involves the acquisition and plantation of over 200 hectares of avocados in the province of Huelva, the first batches of which will start to appear on the market next season.
The extension towards markets in more distant countries is a reality at Frutas Bollo. “We are a global company, as is the world in which we live. The world has changed, and largest consumption areas are located on the Asian markets, where our brand already enjoys an important penetration rate and where our sales increase every year.”
Furthermore, “we are aware of the diversity of the populations around the world and we make special products for certain groups on very important dates, such as Ramadan, Chinese New Year or Christmas,” the executive concludes.
Frutas Bollo will celebrate its one hundred year anniversary in 2022. A century of history offering the best fruit and the highest quality standards throughout its entire range.
