“Differentiation must continue in spite of the crisis”

bejo

Bejo maintains its innovative commitment and its sales of brassicas rise by 8% due to the pandemic.

The pandemic has brought an economic crisis along with it that affects consumers, but at Bejo they are clear, in spite of the situation, that it is essential for them to “continue differentiating”. They are doing this with products of all kinds. From the ‘delicatessen’ variety Redi, which won the Innovation Hub 2020 award in its Fresh Product modality at Fruit Attraction, to other more every-day products such as cauliflowers. It is with good reason that brassicas are considered to be ‘superfoods’, as thanks to their high vitamin and properties content, they strengthen the immune system. This is a driving force that has gathered momentum since the arrival of Covid-19. At Bejo alone, they have increased their brassica seed sales by 7-8% this year.

In cauliflowers and kohlrabi, their varieties are present on the programmes of the main companies in the sector, according to Damián Pallarés, sales delegate for Murcia and North Almeria.

The latest innovations in this segment are Caniego (very early, for transplanting in midsummer and at the end of August until the start of September in Murcia); Benidorm (transplanting in October, with a 125 day cycle for harvesting in February) and Alcala (transplanting from October to December in Andalusia).

With regard to kohlrabi, the latest launch is Kosma, characterised by its upright leaves and very flat bulb, for transplanting from September to January. And in the snack segment, they have crispy Konan kohlrabi sticks.

Moving over to the cabbage area, Botran is worth mentioning (white cabbage that is resistant to sprouting) and Davaro (red cabbage), as well as the Oldenbor kale variety, for autumn-winter plantations, meaning an improvement compared to the Reflex variety due to its greater uniformity and robustness.

Bejo’s R&D department is focusing on the search for new varieties that bring an added bonus to the different links in the chain, with particular emphasis on climatological adaptation to the different growing regions, resistances and a greater adaptation to the lack of water.

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