The company has concentrated its activity in specialising in three products: limes, lemons and papayas
With many years of experience in the trade, the team from Fruit Market International (FMI) are the top experts in limes. They have deliberately opted for devoting greater attention to the produce they are experts in: limes, lemons and papayas. Additionally, as an added service FMI offers clients a wide variety of imported and local produce from their broad European distribution network.
In a complicated commercial sector, with regular alternations between excesses and shortages in the supply, the team from FMI will do everything possible to obtain the best possible price for their producers and suppliers. “In this way, we want to improve the working conditions of the people involved in the production chain. We also believe that it is important to work happily, with a service-oriented attitude, always doing the right thing. On this point, we try to make sustainable decisions,” states Peter Bouman, manager of the company.
With companies in Brazil, the Netherlands and Spain, FMI guarantees an optimum control of the supply chain to ensure that top-quality fruit reach the clients as quickly as possible. They visit the crop areas every month and are in daily contact with their clients, to which it must be added that their superb quality fruit obtains added value with its packaging in attractive brands.
In order to be able to market lemons directly from the source with their own brands, Royal Fresh, Toro Verde and Fair by Nature, FMI has recently opened an office in Alicante (FMI España S.L.). At present, its first employee has just started working there, José Espinoza, although a second collaborator is being sought for the sales area. For further information, visit https://www.fmibv.nl/es/.
How is all this achieved? “We try not to compete in prices. Our strength lies in solid, exclusive brands, a personal focus, extensive sales and a controlled chain. In this way, we can best serve our suppliers and clients,” Bouman comments.