Macfrut is looking abroad

Visitantes en Macfrut 2018

Over 1,500 guest buyers from all over the world and an online platform to facilitate the meeting of supply and demand

The 36th edition of Macfrut has arrived in Rimini with 8 halls, over 1100 exhibitors (25% foreigners) and 1,500 guest buyers from all over the world. From the 8th to the 10th of May, all of them will be able to enjoy an agenda full of activities, with 60 events, meetings and conferences. The Tropical Fruit Congress, which will take place during the three days of the fair, the Table Grape Meeting, which will be held on Friday the 10th, and the Greenhouse Technology Village exhibition area, an interactive space where the latest advances in technology for greenhouses will be shown, are all worth mentioning.

The trade fair is maintaining its internationalisation strategy, aimed at giving a boost to the Italian fruit and vegetable growing sector, which is generally very dependent on the European market. And the fact is that “today selling in Germany or Holland no longer means exporting,” states Renzo Piraccini, chairman of Macfruit.

“The future lies in increasing the emerging markets. One of the most interesting ones is the Persian Gulf area, which today represents less than 2% of Italian fruit and vegetable exports and I believe it could give a great deal more.”

To encourage the opening up of destinations, Macfruit has carried out a promotional tour of the 2019 edition with around thirty trade missions. The results can be translated into specific figures: this year 25% of the exhibitors will be foreigners, with Africa standing out, with 200 companies from 14 countries.

Amongst the new developments, the first-time participation of Cuba stands out, represented by 5 companies, along with Proecuador with 8 and the Mexican state of Zacatecas with 6.

Likewise, thanks to the synergy generated with ICE Agency, the fair will have 1,500 guest buyers from all over the world. The trade fair organisation underscores the attendance of important representatives from Eastern Europe, the Persian Gulf (Arab Emirates, Bahrain, Qatar), India and South-east Asia.

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