Monterosa, a collection of sensations

Monterosa’s colour and voluptuousness have awoken the creativity of many of those who enjoy cooking, creating many delicious recipes

Monterosa is presenting its Collection, adding 3 tomatoes with different colours, flavours and textures, but which all share their voluptuousness. With this new development, the possibilities for cooking surprising creations increase exponentially. Chefs such as David Andrés, best young chef of Spain and Portugal, runner-up in the San Pellegrino World Young Chef Competition and chef of the ViaVeneto restaurant, awarded one Michelin star, has already been inspired by them to create multicoloured gazpacho cold soups or very eye-catching salads.

The truly amazing point of the Collection is that the four tomatoes are delicious, but each of them has its own organoleptic experience. A range of expert tasters, used to differentiating between the nuances of wine, describe them in the following terms:

  • Yellow Monterosa: bright, pearly yellow colour, with a smooth texture that spreads easily around the mouth with a very refreshing feeling. It brings a flavour that is very balanced in sweetness and flavour, which finally reveals green, exotic, grassy notes.
  • Orange Monterosa: exotically orange-coloured, it has a slightly crunchy texture, which spills great juiciness into the mouth. At first, it has an intensely tomato flavour, which later turns into some very fresh citrus aromas.
  • Pink Monterosa: with its characteristic pinky-red colour, its compact texture and important juiciness are surprising. When tasting, it has an intense tomato flavour with fruity and vegetable touches.
  • Chocolate Monterosa: with a colour that is a mixture of red and chocolate brown, it has a smooth flesh that is juicy when bitten. Its sweet flavour can be tasted, overlaying a low acidity. In its final step in the mouth, bitter notes appear, with a toasted flavour that is surprising in a tomato.

“Behind this eye-catching combination of colours there is a complete world of sensations to discover. We recommend trying them when you get the chance, to learn that within the delicious tomato taste, we can find highly differentiated fruity nuances and unique experiences. Monterosa Collection is a new development that will mark out a before and after in the way we understand tomatoes,” comments Jordi Ballester, Business Development Manager at Semillas Fitó and head of the Foodture project (

A Day with the Media

In September, Semillas Fitó held a day with the specialised media from the fruit and vegetable sector to inform about their work referring to Seed-Borne Diseases (SBD). Under the heading ‘How to prevent the transmission of seed-borne diseases in plant breeding’, the company revealed the strict protocols that it follows on a daily basis to guarantee the maximum healthiness of its products. An effective routine with which they have managed to keep the registered incidences at a level that is hardly worth mentioning, in spite of the fact that “zero risk does not exist.” To do this, the company makes important investments in production control to prevent the seeds from becoming infected, as well as in the diagnosis and development of resistances. Specifically, it allocates one million euros per year to its Quality Control department at its Barcelona offices. All its seeds pass through this nerve centre to be controlled, packaged and distributed, in this way guaranteeing their quality and the absence of any problems.

Fitó has two production centres, one in Spain and another in Chile. “Virtually all the seed companies have left China to produce seeds. It is a pressure cooker, both for plant health and for piracy problems and the stealing of parental seeds.”

World-wide, the plant breeder has 10 R&D+i centres and its vegetable portfolio includes over 500 varieties adapted to the different areas of the Mediterranean.

  • ANECOOP: ‘El agua es vida’

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