The new flavourful purple sprouting broccoli from Sacoje and Agromark is now on the market
At the last Fruit Attraction trade fair, Bejo presented some of its most prominent new developments. In brassicas Redi stands out, highly flavoured broccoli sprouts with an eye-catching purple colour and a high content of healthy properties, as it is a product that is rich in anthocyanins, glucosinolates and phenolic compounds, as has been confirmed by an internal study carried out with a researcher from the CSIC. The product starts its first campaign on the market from two renowned producers in the Region of Murcia, Sacoje and Agromark.
The strategy of the entire Redi concept is based on Bejo’s philosophy of sustainability, health and flavour. From the product itself, to the 100% environmentally-friendly, practical packaging that is designed to display an appetising, healthy product that is convenient for consumers.
The promotional campaign is addressed directly to the end consumers, appealing to one of brassicas’ the top values: their healthy properties and their ease of use, which can be eaten raw or cooked in just a few minutes.
“All the products that we develop are analysed to determine their glucosinolate content, in the case of brassicas, along with vitamin C. We have discovered varieties of white cabbage with double the vitamin C content of that found in oranges,” comments Enrique Cadiñanos, head of sales and development at Bejo. These materials are still in a developmental phase and they will be available in years to come, adding new references to the so-called functional foods. Before this, probably in 2020, new developments in broccoli will be presented.
Also in the cabbage line, they have recently launched Botran (white cabbage); Davaro (red cabbage), which reaped a great success at the Madrilenian trade fair, along with the pointed cabbage Antonio and the cauliflower Caniego.
In the snack segment, they have the ‘crispy’ kohlrabi Konan and baby carrots, with which they have seen a significant growth in sales with Mokum, an extremely sweet variety.
The commitment to flavour in Bejo’s new generation of materials is worth highlighting. For many years, the seed company has been working with the University of Wageningen, using panels of experts that carry out flavour tests, particularly with the snack varieties, but also for the entire range of conventional varieties for the fresh market.