Reyes Gutiérrez, fighting fit

This year the company will grow by 15% in volume of fresh fruit and it is adding three references to its pre-prepared offer with Avomix

After 25 years in the sector and throwing a big celebration about it at the second most important Fruit and Vegetable trade fair in Europe, Reyes Gutiérrez is returning to Ifema to show that it is in better shape than ever. With good reason, 12 months ago, the manager, Juan Antonio Reyes, explained that the company “had not yet peaked in the development of the sector,” declaring that specialisation, innovation and internationalisation will continue being the foundations for its growth over the next few years. This declaration is being confirmed, as may be seen by visitors to their display space, located in Hall 10, stand E05. There, the group will represent its wide range of products, both from Gutiérrez and from its subsidiary company, Avomix. The latter has important new developments in the ready-to-eat solutions, such as an avocado gazpacho, a mango gazpacho and a hummus. Products that are full of flavour and packed with vitamins and that are certain to delight healthy lifestyle lovers.

During the last campaign, Reyes Gutiérrez marketed around 30,000 tonnes of fresh avocados and mangos and the forecasts for 2019 are for an increase that will foreseeably be between 10 and 15%, reaching 33-35,000 tonnes of fruit.

The company run by Juan Antonio Reyes has recently acquired a new plot of 3,174 metres in the Parque Tecnoalimentario in Vélez-Málaga, where their Avomix installations are already located.

And at the same time, they are promoting avocado consumption worldwide as associate members of the World Avocado Organisation (WAO). “It is an organisation that allows us to work in a global manner when carrying out international actions and this benefits us all,” sources from Reyes Gutiérrez state.

The future prospects for avocados continue to be very positive. According to the WAO, the EU is expected to consume 750,000 million kilos in 2020 and in around 8 years’ time, the levels could reach those of the USA, the largest consumer in the world.

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