The Essentia cherry tomato, the latest from Fitó

Along with its already famous Monterosa, Fitó will present a new cherry tomato called Essentia and a new white melon, Waikiki at Fruit Attraction.

The Consumer Brands segment is growing in importance in four varieties: the hanging tomato, Tomacó; the award-winning Monterosa, a unique variety developed by Fitó and distributed by Gavà Grup, which manages to maintain the traditional flavour of home grown tomatoes; the new cherry tomato Essentia, distributed by La Palma, with an original heart shape and an exceptional flavour; and the white melon Waikiki, with salmon-coloured flesh and an excellent flavour.

Of these varieties, Essentia will be the unquestionable star which, under the slogan “the heart of the tomato” is going to be presented on Thursday the 19th of October at 11.30 am at the Innova Forum in hall 9 of the trade fair. Essentia is a fantastic tomato which, due to its heart shape, its rigid, crunchy body and its excellent flavour, is going to win over any consumer that tries it. Essentia is aimed at an audience who are looking for a different tomato, full of flavour, either for a delicious snack or to prepare dishes with a touch of freshness and originality.

The other important new development will be Waikiki, presented at the FitoWeek of Melons in Murcia in June. It is a melon that is surprising due to its white skin and salmon-coloured flesh, offering a very crunchy, sweet morsel for consumers. All of these new developments may be tasted on Semillas Fitó’s stand, which will have an area specially designed for visitors to try all the varieties and produce on display at the fair.

Once again, Semillas Fitó is backing Fruit Attraction as one of the most important events in the sector on a worldwide scale, and it will also present its wide range of vegetable varieties along with its main values as a company: the Fitó brand’s research, service and guarantee.

Semillas Fitó may be found in hall 9, stand 9F13A.

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