“We are dropping tomatoes”


After 42 years, Agrícola Navarro de Haro is dropping its line of tomatoes and the company is committing itself to more profitable crops.

They have been reducing tomato crop surface area for several years now, but they have finally been forced to put it to one side and in this 2021/22 campaign they officially are stopping tomato production and marketing, while consolidating their commitment to other products. Agrícola Navarro de Haro’s decision has been difficult, but well-considered. “Prices in recent years and important competition from third countries mean that it is not possible for us to continue with this product, which we have been growing for 42 years, since the start of our manager’s working life”, Juani Navarro, Head of the Sales Department, explains.

The hole left by tomatoes will be filled by producing a larger volume of iceberg lettuces, cauliflowers and courgettes. And she advances: “we are carrying out trials with other products for the future.”

This year, watermelon will continue being the company from Almeria’s star crop, with 480 hectares, followed by iceberg lettuces (260 ha), cauliflowers (200), and to a lesser extent, courgettes (60) and aloe vera (20).

As always, they will keep their appointment at the trade fair, Fruit Attraction, where they will meet up with their clients after the pandemic. They can be visited in Hall 9, on Stand 9C01 at Ifema.



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