Profile of the month
Fruit Attraction 2022 special edition
Zespri™, the leading marketing company for its kiwis in over 60 countries is about to have a big birthday.
Cesurca, Espárrago de Granada and Los Fresnos are coming to Madrid together to present new projects in a campaign in which they have already produced 8,500 t of asparagus in conventional crop alone.
Vegetable vending, red berries, purple broccoli or compostable packaging are some of the new developments that they are presenting this year in Madrid.
France will occupy 2,200 m² and will accommodate over 100 fruit and vegetable exhibitors
The marketing expert and CEO of TOTEM Branding, Andy Stalman, explained ‘Why brand matters for the fruit and vegetable sector’ at of Rijk Zwaan’s Premiére
The Valencian company will present its latest developments at Fruit Attraction: this year vegetable spreads.
At F. Attraction the company from Almeria, Primaflor, will present its new salad format with 100% sustainable packaging
Bejo is working on R&D focused on a real, sustainable demand to encourage the 100% use of the resources and to “harvest and sell 100% of the plants”
As happens every year, the company from Almeria Agrícola Navarro de Haro is returning to the Fruit Attraction trade fair to meet up with its clients again and attempt to forge new alliances on its stand (Hall 9, 9C01).
Alongside Chef Nacho Domenech, with experience at Noma, the best restaurant in the world, the company from Murcia, Agromark, is leaping in to conquer the ready-cooked food market
These new technological developments are focused on automation, robotics and quality classification
High energy costs are leading companies to an extreme situation regarding their financial feasibility
Another surprise at Fruit Attraction 2022: the celebration of its 50th anniversary.
At Fruit Attraction, the multinational will present its renewed portfolio of agricultural technology and it will carry out free training workshops in digitalisation.
Madrid is once again the world fruit and vegetable capital thanks to the 14th Fruit Attraction fair.
In 2023, Los Gallombares SCA will have its new packaging plant up and running.
Fresas Nuevos Materiales, a company fully-owned by the berry producer and nursery sector, has managed to put its variety catalogue on the world map
The Wabi-Sabi tomato and the Little Planet melon are the surprises to be presented by Semillas Fitó at Fruit Attraction.
On its 20th anniversary, Fashion Watermelon is leaping into the search for new production areas in Spain to face up to the problems generated by global warming
The company brought together the founding partners, fruit growers, workers, business representatives and authorities from the agricultural sector to acknowledge their work and engagement.
With a record participation not seen in previous editions, the jury has had a difficult task to choose the best
To celebrate this anniversary, the company is coming to the sector’s benchmark trade fair for the first time.
The SAT is responsible for 55% of mangos in Spain and 50% of avocados, and it is consolidating the transnational producers’ organisation with Latin American producers
Bio Procam is extending its mango volume and production window and it is “rejuvenating” its avocado orchards
Novofrut continues opting for a promotion-hungry product to make it popular amongst consumers
Natural Tropic is seeing good prospects for mangos in spite of the small-sized fruit, and the company underscores the importance of the launch of the ‘Mango de Málaga’ brand
In Spain, a 30% drop in the harvest is expected, while Peru continues to grow and the Russian war is destabilising the markets via fertilisers.
In recent years, the avocado sector in the Valencian Community has experienced considerable growth, and although this year the trend is not as expansive, this does not mean it will stop growing
The company from Malaga will present its new line of processed products at Fruit Attraction.
Although the market situation has been complicated due to demand and the increase in costs inherent to imports for delivery to clients, Aguacatera del Sur will close the import campaign from Peru with a growth of around 22%.
Anakin F1 has been added to Yuko F1, bringing earlier crops and resistance to nematodes.
Top Seeds continues to add surface area with these pepper varieties, and it will launch new developments over the campaign.
The Valencian company Sanifruit is making its debut in the vegetable world with the first and only post-harvest treatment for peppers currently on the market
“Our work in all typologies involves offering varieties that help farmers to do their work, without losing sight of quality and production”
In 2023, the Valencian company will celebrate its 40th anniversary as a reference in watermelon and melon seed production
The seed company keeps gaining market share, mainly in yellow and orange varieties, in a complicated year for the Dutch market
The rootstock from Top Seeds is leaving a very good feeling in short-cycle tomato crops.
In 2022/23, it will add almost 7.5 ha and strengthen its commitment to Kumato cherry tomatoes.
KWS, one of the main seed companies in the world, until recently concentrating on sugar beet, corn, cereals, rapeseed and sunflowers, is working to position itself on the fruit and vegetable market.
A study by the UAL emphasises the ideal balance of organic acids, sugars and chlorogenic acid of the KEOPS plum cherry tomato.
The drop in Dutch surface area due to the high cost of inputs is benefitting the Spanish production, which will add another 15% of tomato crops this year.
The company from Almeria is repeating its commitment to top quality in tomatoes, launching a new reference and underscoring the Caparrós Bio range.
Nunhems’® varieties have shown that they can rise to the challenge of bad weather, providing yield and quality.
Origin, expertise, sustainability, range and brands are the elements that make up tomorrow’s VOG.
Damien Gibson, Global Category Director Apples at TOMRA Food, analyzes the challenges faced by apple packhouses and explains how TOMRA Food’s solutions allow them to reduce the labor required for sorting whilst significantly improving the consistency, accuracy, and packout of the sorted product.
In spite of the spring frosts and after the summer’s heat and drought, the Pink Lady® Europe Association predicts crossing the barrier of 200,000 tonnes this season (+13.5%vsN-1)
Vindicating its local roots without giving up its global business view is essential for Nufri in the current socio-economic circumstances
At a moment when the rising costs are affecting the entire producing sector in the same way, the apple market is no exception and many affirm that they are tired of having to assume the costs without any kind of help or solution
From the first valuation, published during the first week in August, to the time of publishing this information (mid-September), the European apple harvest has experienced a downward revision.
Blue Whale is strongly committed to the club varieties Candine and Envy on the Spanish market.
The latest Spanish citrus fruit harvest will be the lowest of the last ten campaigns, owing to the unusual weather conditions recorded in spring and the summer drought.
Sooner or later, citric producers have to decide which variety to choose from the multitude on offer of mandarins, clementines or satsumas, present on the citrus fruit harvesting calendar.
In 24 years of existence, the Interprofessional Lemon and Grapefruit Association (Ailimpo) is a real model of success, in which the general good of the sector has taken priority over individuals and personalisms.
The bad weather conditions have affected the potato sector, which will see how its production has dropped in the main producing countries
With the common trend of smaller yields due to the bad weather conditions, the following lines describe the situation in other non-NEPG countries.
Princesa Amandine is showcasing a new release and, naturally, Fruit Attraction is its chosen setting. After the success of its fresh and microwavable formats, it is now producing ready-cooked dishes.
khaki / persimon
Forecasts for the recently started kaki fruit campaign are fairly discouraging. Some Valencian regions are seeing decreases in production of 75%.
Although persimmon production will be reduced drastically by 50% this campaign, mainly owing bad weather conditions and pests, the sector continues to take on new challenges to maintain the quality and health of the fruit, amongst which is biological control.
The low temperatures and non-stop rain during the month of March have caused an important reduction in Spanish persimmon production.
“A quarter of a century deserves recognition”