This year Caparrós returns to the Madrid trade fair with important new developments.
On the one hand, it is presenting the Caparrós Bio range. And on the other, some specialities will stand out such as the Beefsteak tomato (Rosamary), a very tasty, ribbed variety especially for salads. They will also present their new corporate image and remodelled website. The highlights include the 25th anniversary of La Gergaleña and the visit of Vicente del Bosque, sponsor of the Lobello tomato, who will be present on their stand (9D05) on the 6th of October.
“Advantage must always be taken of difficult situations in order to come out the other side stronger.” With this philosophy, Grupo Caparrós has faced up to a year that has been “very complicated for everyone due to the pandemic, but our farmers and employees are aware that they are the first link in the food chain and greater value has been placed on their professionalism, work and particularly on their important capacity for adaptation.”
This year, the company has intensified its efforts on three key points:
- Sustainability: Caparrós is the second company in the country adhered to the Integral Sustainability Decalogue of the Food Industry since 2017. It has taken part in the working group to create a practical guide for meeting the Sustainable Development Goals (SDG) in food companies. It published a sustainability report, using SME ranting methodology, reaching a qualification of A+. And it won the BBVA Awards for the Best Sustainable Producers, in collaboration with El Celler from Can Roca.
- Digitalisation: On this aspect, it has strengthened and intensified the company’s digitalisation process, an area where they continue to work.
- Health and Well-being: Caparrós has two Naos strategy awards (Business initiative and Working environment). It is the first company in the sector certified by AENOR as a healthy company. The Spanish Heart Foundation (FEC in its Spanish initials) has included its Lobello plum cherry tomato, sponsored by Vicente del Bosque, in its food and health programme, along with its recommendations for a varied diet and a healthy lifestyle. Likewise, it has presented the ‘Fundación Pedro Caparrós’ and has carried out the first activities at its Inclusion Laboratory: a course for agricultural labourers for 10 young people with learning difficulties that finishes at the end of October and will train them so that they can join the work market.