At Fruit Attraction, Eurofresh will promote its bio avocado line
Everybody knows that ecological produce is on trend. World consumption is growing, particularly in the fruit and vegetable sector, promoted by the greater demand for healthy produce, and if we consider the boom being experienced by tropical fruit such as the avocado, we have before us a future that is more than promising for specialised companies in both segments. This is the case of Eurofresh Vegetales y Frutas S.L., a purely Spanish company, but which operates all over the world and is endorsed by 17 years of history. Its owner, Francisco Claros, set down his business philosophy bases from the very beginning: sustainability, flexibility, and dynamism. Currently these premises have led him to have around 3,000 hectares of crops (with the challenge of reaching 1,000 of own production) and a forecast of global sales of around 20,000 Tn. The company’s star product is the ecological Hass avocado, which takes up 80% of its total volume and is complemented by others such as bio mangos, ginger, turmeric, lemons and sweet potatoes, in addition to Tropical avocados. This last reference is the strangest one of all because it can reach a weight of 1kg per piece and it works very well on the Swiss, German and French markets. Added to all of these are the conventional avocados: Hass, Bacon and Fuerte.
During Fruit Attraction, Eurofresh will take advantage of its display area (Hall 6, stand B03D) to relaunch its brands, Mamarica and Semper, aimed at repositioning them in terms of specialisation. Therefore, the first brand will encompass the bio avocado line and the second one will be devoted to conventional fruit (mainly avocados).
“Our work is based on the guarantee of organic integrity,” explains Silvia Madrueño, the sales and marketing coordinator. In order to achieve this, they devote a large investment to agronomical engineering equipment, with which they can offer overall support to producers integrated in the business at each of the sources they receive produce from: Peru (1,262 Hectares), the Dominican Republic (almost 600 Hectares), Morocco (in 2017 it was the only avocado producer holding bio certification in the country), Colombia (90) and Spain (75). Also fundamental is the labour of the QA team at the source, along with the company’s commitment to handling the fruit on its own premises in the different production areas. Thanks to all this, they have achieved a stable, reliable supply 12 months of the year to the main European markets, they are growing in the US and Asia and they now are intending to continue extending their market share, taking advantage of the doors being opened to Colombia by the US, where they have a subsidiary.