With a total marketed volume of over 176,000 tonnes, Pink Lady® has shown a 4% increase in its volume during the past season.
The pink apple is maintaining its Premium ranking, as well as showing good progress, both in terms of consumer acquisition and loyalty.
At the Madrid Fruit Attraction trade fair, the company will present its innovations in marketing for the first time, and particularly, a new brand communication platform, as well as the strengthening of its loyalty programme and the materialisation of projects carried out within the framework of its CSR IMAGINE project.
It will also unveil the new sales development tools, with three exclusive designs for shopping bags, a shopping bag with the Pink Lady® logotype and a new partnership with a licence for success for Pinkids®.
Visitors to the company, on stand 7F02 of hall 7, will be able to relax and try the new Pink Lady® ice creams, created for the event by the great Spanish chef, Jordi Roca.