52% of those surveyed at the 2nd Primaflor Greenlovers Observatory indicate that they prefer to eat prepared salads in the evening
In spite of the changes in consumption caused by the pandemic, which have led to more eating at home, fresh-cut produce is becoming increasingly present in Spaniards’ shopping basket. The possibility of eating fresh vegetables quickly, conveniently and cleanly in ready-to-eat formats, turns it into the preferred option by those who want to eat healthily without spending too long in the kitchen. Additionally, the ‘on the go’ format offers the chance to eat healthily and safely in the workplace.
Primaflor wanted to identify the different trends existing for this type of product and it carried out an analytical study about fruit and vegetable consumption amongst its consumers.
According to the 2nd Primaflor Greenlovers Observatory ‘Trends in vegetable consumption spring-summer 2021’, supper, with 52%, is the preferred moment to eat fresh-cut, prepared salads. After being out of the house all day working, they are an original and healthy way of enjoying a salad, without spending time in the kitchen.
Both the Caesar Salad (the only one on the market with a 100% romaine lettuces base) and the Ham and Chicken Wraps range have a 41% of followers. They are followed by the Pasta and Rocket salad (10%) and the Caprese (2%). Additionally, 42% consider the romaine lettuce variety as the favourite used in Primaflor’s bowls.
More lettuce and less spinach
Regarding leafy produce, lettuce was the vegetable most eaten in the spring (82%), relegating spinach (preferred during the winter campaign) to last place with 16%. Heart varieties of lettuce (36%) and baby leaf (46%) were the stars. Although it is well known for its nutritional benefits, most of the people surveyed (65%) took flavour into account before price (11%). A long way behind these are aspects such as seasonality (20%) or packaging type (4%).
Vegetables are very versatile foods. 54% prefer to eat them raw. 20% oven bake them or grill them; 14% boil them and 11% eat them in cold soups or smoothies.