Seminis and De Ruiter are coming to the Madrid trade fair with 22 crops and 3,000 varieties
Seminis and De Ruiter will be present at Fruit Attraction (9B12) with a portfolio of 22 different crops and over 3,000 varieties, giving greatest attention to tomatoes, melons, peppers, cucumbers and broccoli. Both companies boast of being the ideal partner for supporting companies in their search for the best produce for stores and consumers. “Flavour and post-harvest are our main concerns and the basis for consumer satisfaction”, according to Miguel Sánchez, manager of the chain.
The tomato continues to be one of the most important crops for Seminis and they will take advantage of the trade fair to present the new round cherry tomato, ZIRCONYTA, without forgetting varieties such as VENTERO and LAUJAR and the highly colourful, flavourful cherry specialities Juanita, Delisher and Strabena.
The Lamuyo pepper range offers the best solution for the autumn with Brito, Baquero and SV5581PH; and the California peppers red (Velero and SV1204PB), yellow (Tormes) and orange (Quirón,) will all have their place in Madrid.
With the Dutch cucumber line, Root non Stop (Invictus, Hoplita, SV5047CE, Teseo and SV0091CE), they are promoting healthy, strong plants that maximise production with quality, uniformity and post-harvest throughout the entire cycle, offering triple resistance and incorporating CGMMV (IR) with Invictus.
The melon portfolio is growing this year to include reference varieties in each segment. Cyro Line has been consolidated as the most complete Galia line to cover the entire campaign with demand for export, with SV5133MG being a reference for intense flavour. Sugarlup will continue to be present in the Charentais/Cantaloupe segment, where it will be joined by new varieties Funchal and Sugarkech, and the companies will continue with their strong commitment to melons from Almeria with the stamp ‘Almería es Sabor’. And the main new development will be the launch of three Piel de Sapo melons: one for Murcia and another for La Mancha (Portús and Roncero respectively) and a mini Piel de Sapo melon with which they will launch the new “seMinis” line for export. All of them form part of what has been called “La nueva Piel” (The new Skin) by Seminis, in a clear reference to the change in approach in this category, opting for greater flavour. The orange-fleshed, yellow melon Orange Candy, so popular amongst consumers due to its excellent flavour and sweetness, will also have its space in Madrid. In watermelons, Fenway will continue to be the most important reference, as it is a variety that is highly consolidated on the market.
For the broccoli range they will present Shard, with earlier harvesting than Titanium, which customers can now use to be able to control their programmes throughout the entire cycle.