Revista Fruit Today EDITION 74

With the lockdown easing process and the summer season in full bloom, this year’s particularity is that the sector is mainly focused on whether tourists

Europe has been locked down for three months and there are still reservations about travelling to Spain in the summer Ramón Gil, an executive from

For years now, melon consumption has faced a certain dissatisfaction from consumers. They are not finding any uniformity in their flavour. Jordi Valle, an executive

Anecoop’s initial programme for the watermelon campaign is about to reach 160 million kilos. Of these, the sales volume is estimated at around 150. Over

Caparrós is responding strongly to the watermelon campaign, in spite of all the difficulties caused by the health crisis. This year’s watermelon campaign is taking

Fruit Today talked to Juan Peñalver, an associate in the company Procomel, who is an agricultural engineer and an expert in what is happening in

Fashion has brought its promotion actions forward and Carlos Ríos is repeating as its ambassador in an atypical campaign. This campaign is a complete “roller

Nunhems has high quality materials in the four main segments. Nunhems, the brand from Basf Vegetable Seeds, is probably the only company with varieties in

New references added to Rijk Zwaan’s melon and watermelon range, with emphasis on resistances. Rijk Zwaan is already working to predict the direction of post-crisis

Enza Zaden is closing the Piel de Sapo cycle in Murcia and adding new developments in yellow and Galia melons. Enza Zaden’s Melon House Fair

Watermelon is the second most important product for the Surinver cooperative which, in addition to its traditional California peppers, has made important investments in the