FRUIT AND VEGETABLE NEWS

FRUIT LOGISTICA: New product showcases celebrate their premiere
FRUIT LOGISTICA launches new innovation format: Eleven new products from the Fresh Produce, Machinery & Technology and Logistics segments provide strong impetus

Spain backs EU–India trade deal for agri-food exports
The Spanish government and representatives of the agri-food sector on Tuesday welcomed the trade agreement reached between the European Union (EU) and India, highlighting the opportunities it creates for key products such as olive oil and wine

Egypt strengthens its position in the global citrus trade
Egypt continues to consolidate its role as a major player in international fruit and vegetable trade, with citrus emerging as one of the country’s strongest growth drivers. According to figures released by the Egyptian Cabinet, the country exported around 2 million tonnes of citrus in 2025, contributing to a total of 9.5 million tonnes of agricultural exports during the year

European promotion budget to reach €160 million
The European Commission’s budget to co-finance food promotion programmes submitted under this year’s call and subsequently approved will amount to €160 million, an increase compared to previous years. The call for proposals for interested entities from the different Member States wishing to implement these campaigns opened yesterday

Nestlé expands global alliances to accelerate regenerative farming
Through its work with Goodwall, Nestlé aims to attract young people to farming and help them build the skills they need to thrive

European farmers mobilise against EU–Mercosur trade deal
Thousands of European farmers gathered in Strasbourg to protest the European Union’s trade agreement with Mercosur, voicing strong opposition ahead of a key parliamentary vote that could determine whether the deal is referred to the EU’s highest court for legal review

Mexican avocado prices fall 27% amid strong U.S. exports
Avocado prices in Mexico City declined by nearly 27 per cent year on year, driven by higher domestic availability, while exports to the United States increased ahead of the Super Bowl

Elevate Farms acquires Fieldless Farms
Elevate Farms has acquired Fieldless Farms, bringing together two Canadian CEA companies with complementary strengths. The transaction makes Fieldless a wholly owned subsidiary of Elevate Farms, while preserving the Fieldless brand and operations in Cornwall, Ontario

Avocado shipments from Morocco gather pace
The particularly intense 2025/2026 avocado season in Morocco is now in full swing. The market seems to be regaining some balance after prolonged price tractions and a standoff between producers and exporters, or between exporters and their clients, punctuated by harvest suspensions

Peru’s mango campaign hits peak volumes
This time of year, the U.S. market mainly depends on offshore mangos to satisfy demand. Ecuador winded down at the end of December and Peru is now the only South American country shipping to the U.S., bringing in the Kent variety

Brazil’s table grape sector gains momentum with EU access
The free trade agreement between Mercosur and the European Union, negotiated over more than twenty years and approved at the beginning of 2026, has entered its implementation phase

Climate conditions define Brazil’s 2026/27 fruit forecast
After a year-end characterised by high temperatures and limited rainfall, particularly from mid-December onward, precipitation returned to Brazilian producing regions in January 2026






