In spite of the current economic circumstances, with the increase in costs and the uncertainty overshadowing the market, a high demand is being forecasted for Orri mandarins, a result of their high quality and distinctive flavour.
At a time of decreasing citrus fruit consumption, as they are considered to be a classic product without any new varieties and very little promotion, Orri differentiates itself from other mandarins on the market due to the innovation and commitment to fresh and impacting promotion campaigns aimed at the greengrocers and at the end consumers.
Accordingly, the 2022-23 season will put the spotlight on the end consumers, with a desire to continue to make them loyal through their marketing campaigns. To do this, Orri mandarins will increase their visibility on the retail market, in turn, supporting both greengrocers and large supermarkets. The goal marked out by the producers association, Orri Running Committee (ORC) this season involves increasing their presence, at over 8,000 points of sale all over Spain, using an informational campaign based on direct, personal assistance in the stores that market the fruit, to ensure consumers discover the freshness and flavour of Orri mandarins first hand.
Additionally, as a new development, during this campaign, ORC will offer the chance to win surprising prizes, both for the greengrocers who give visibility to Orri’s graphic promotional materials on their premises and to the consumers who purchase in points of sale involved in the campaign.
Orri sustainability
The Orri variety is an example of innovation and commitment to sustainability. In a year when the forecast for rising transport prices is having repercussions on imports to the European Union of other varieties with the same commercial window from third countries, Spanish Orri mandarins have the advantage of being produced in the European Union, with much shorter transport needs and with a lower carbon footprint.
Climate change and the restriction of plant protection products are causing an increase in the incidence of certain pathogens such as Alternaria, which is causing important losses in Spanish citrus fruit growing as a result of the cultivation of sensitive varieties. The resistance presented by the Orri variety to this disease shows another example of sustainability, as it allows a quality product to be obtained without the need for specific treatments.
The excellent natural conservation of Orri mandarins allows food waste to be reduced, both in households and in the supply chain. Additionally, as it remains on the tree for a very long time, it allows the harvest to be adapted, from the month of January to the month of May, to the needs and demands of the market without the fruit having to bear long periods of storage, which mean increasing the use of products that lengthen their conservation.
