Pink lady is strengthening its production and will make up a total of around 195 tonnes this campaign, which is 9% higher than the previous season
Sources from the company suggest that, for 2025, production is forecasted to reach 275,000 tonnes.
In the season that has just started, the marketing strategy for the different European countries will be much more customised in terms of the important events in each country.
Within these tactics for making the offer more dynamic, Pink Lady® will personalise the packaging of its apples. Thus, a special design will be created to celebrate Saint Patrick’s Day in Ireland, another one for Carnival time in Germany, as well as special designs for Christmas.
On the other hand, the small Pink Lady® apple, the famous PinkKids®, will bring back the classroom blackboard image, as well as an exercise book covered with doodles. This packaging will be available in Germany, Belgium, France and the Netherlands.
And at the most important trade fair in the sector in Spain, Fruit Attraction, there will be a tasting of three exclusive apple cocktails made by the Spanish barista Nagore Aguerri.